Revenue Architecture:
The Formulas for GTM
The ugly truth is that VCs no longer fund “growth at all cost”, so there is no way around designing a sustainable revenue machine. The same discipline that built your product is what’s now required to engineer your growth.
Scaling beyond product-market fit is brutal
Only ten out of one-hundred VC backed SaaS companies is pulling off going from $1M ARR to $10M within 10 years.
The winners all have scalable GTM formulas
The companies that break through don’t just have a good product; they have systematic, scalable, and repeatable go-to-market infrastructure. What we call revenue architecture — to grow 10x.
01
Diagnose and deconstruct
We begin by mapping your existing GTM motions, funnel data, team structure, and customer flow — to identify what’s working, what’s leaking, and what’s missing entirely. Then we map out a matrix of opportunities with high value impact on your Go-To-Market.
02
Design the architecture
Using proven GTM formulas, we help you architect your growth objectives: roles, revenue, customer journeys, and conversion paths — all tailored to your stage, product, and team capacity. The result is a scalable system to hit your revenue goal.
03
Drive execution
We don’t just talk the talk — we build it with you. During execution, we lead from inside your team, not from the sidelines. That means running experiments, upskilling commercial team, tuning messaging, managing GTM motions, and driving accountability across the board.
We serve the next Nordic Unicorns
The brave. The crazy. The system thinkers.
First Principles Thinking
This is not meant to be a thought piece, nor is it a launch announcement. This is more like a quiet warning - or maybe hand reaching out to a very specific type of founder.
You have built the product, you got early traction, you might even broke the $1M ARR sound barrier a minute ago. And now you are stuck.
Not stuck as in dying. Not failing. Just... in the fog. The customers are there, but you can’t seem to scale it properly. You’re hiring some people, trying some campaigns, fixing the onboarding. But it’s not compounding. The system doesn’t feel right.
The go to market company manifesto
Adrian søbyskogen, founder & managing director
Get in touch
Let's talk Go-To-Market and opportunities for growth.
Find a timeslot that works for you or email adrian@gtm.company