SDR-as-a-Service
Are you ready to scale your outbound efforts, but don’t have the internal resources to do it yourselves?
Step 1: Understand Your Offer and the impact You Deliver
We start by understanding your product, the problem it solves, and the business outcome you’re promising. Without that, no outreach makes sense.
Step 2: Identify the Right People Based on Relevant Signals
We use a first-principles approach to find decision-makers who are likely to care. That includes external data sources, buying signals, and untapped segments in your CRM.
Step 3: Design and Implement the Outbound System
We build your outbound motion from the ground up: sequencing, messaging, workflows, and routing. Every part of it is structured to drive learning and consistency.
Step 4: Deliver Weekly Meetings to Your Sales Team
We execute the process and book real meetings — digital or in-person — with stakeholders that match your ICP and show interest.
Step 5: Feed Learnings Back Into Your GTM Strategy
As patterns emerge, we loop insights back into marketing and messaging. This improves relevance and increases conversion across the funnel.
Step 6: The Outbound Motion Becomes Part of Your Revenue System
Once tested and proven, the motion is integrated into your broader GTM engine. You can scale it as you please.
Results to expect
13%
close rate increase by
17%
sales cycle reduced by
38%
increase in CAC payback
63%
increase in ARR
When SDRs makes sense
Are you ready to scale your outbound efforts, but don’t have the internal resources to do it yourselves?
01
“If the market doesn’t already know it has the problem, someone has to name it.”
In low- and medium-touch SaaS, many companies over-invest in inbound and self-serve — assuming that if the product is good and the messaging is clear, the market will come to them. But for most categories, the problem awareness is fragmented. Especially in new, horizontal, or non-urgent categories.
If you don’t have a GTM motion that is creating demand, you're limited to capturing buyers who already know they’re buying — which means you're only ever competing on timing and brand.
02
“Data doesn't replace dialogue when nuance matters.”
As your motion matures, and especially when you’re selling to teams (not individuals), lead scoring and automation start hitting false positives and dead ends. SDRs give you a human filter — someone who can sense nuance, navigate ambiguity, and pre-frame the conversation before an AE is even involved.
Even in a low-touch or PLG motion, this matters. Because if you’re not qualifying with context, you’re either wasting AE time or leaving revenue on the table by treating everything like a flowchart. SDRs add elasticity to the system. They’re not gatekeepers — they’re force multipliers for your pipeline quality.
03
“Your sales motion is a system — and systems need tension”
In a mechanical sense, every scalable GTM system needs tension between awareness and activation. SDRs apply pressure where systems break — they can test new messaging, go after unexplored verticals, find ICP edges, and expose friction in the funnel before it becomes a structural problem.
If you wait too long to introduce this tension, you build a passive system that’s dependent on luck, referrals, or paid channels. Introducing SDRs earlier forces your GTM team to get sharper: who are we selling to, what are we saying, and how do we know it’s landing?
Get in touch
Let's talk Go-To-Market and opportunities for growth.
Find a timeslot that works for you or email adrian@gtm.company