Math Formula
Numbers fx
A system for calculating, predicting, and designing recurring revenue outcomes by reverse-engineering each lever across the bowtie journey.
It will help you answer
What must be true, mathematically, for this business to scale without burning out?
Which part of the GTM process gives us the most revenue per unit of effort?
What breaks first when we double our leads? When we double our reps? When we double our pricing?
If we needed to triple revenue without hiring, what mathematical constraint would we have to remove?
What is the minimum viable formula that accurately describes how your company goes from first contact to recurring revenue?
What is the mathematical fingerprint of a healthy customer journey — and how closely does your current system match it?
Which variables in your revenue equation are fixed — and which scale exponentially with effort or spend?
Diagnostic use cases
01
“We don't know what lever to pull to grow faster.”
Root cause: No clarity on which stage or ratio drives compounding growth. You're guessing whether the problem is top-funnel volume, mid-funnel conversion, deal size, or expansion.
02
“Growth feels random — some quarters are great, some collapse.”
Must-fix: A system that produces inconsistent outputs likely has unstable or unmodeled conversion rates. Forecasts are based on momentum or gut feel, not on stage-to-stage math.
03
“We’ve doubled input, but output hasn’t moved.”
First principle: If outputs don’t scale with inputs, the system has a constraint or declining marginal return. You’re experiencing friction that math would have predicted — if it had been modeled.
04
“We're acquiring customers… but the business isn't healthier.”
Root cause: Revenue alone is not success. If CAC, churn, or payback aren’t modeled, you may be scaling loss.
Explore a partnership with The Go To Market Company
Revenue Formula
Money fx
It’s the design logic behind how your business earns, retains, and expands recurring revenue. It defines the rules of the game — and whether you’re playing to win, or playing blind.
Data Formula
Data fx
The blueprint for how customer journey stages, conversion signals, and performance metrics are architected across the entire GTM system.
Math Formula
Numbers fx
A system for calculating, predicting, and designing recurring revenue outcomes by reverse-engineering each lever across the bowtie journey.
Operating Formula
Operating fx
It defines how GTM teams are structured, how handoffs work, what rituals keep things running, and how consistent performance is achieved across every touchpoint.
Growth Formula
Growth fx
Understand how your company should grow — by aligning your go-to-market motion(s) with your revenue model, customer behavior, and team capacity.
How-To Formula
Playbook fx
The exact step-by-step GTM plays your team runs across the bowtie — aquisition, retention and expansion. From cold-call scripts to onboarding plans for every customer.
Get in touch
Let's talk Go-To-Market and opportunities for growth.
Find a timeslot that works for you or email adrian@gtm.company