Revenue Architecture
Transform your GTM strategy into a scalable and sustainable 10x journey
Step 1: Map the Motions
We document every GTM motion you’re running today — inbound, outbound, PLG, partner, whatever — and break them down like a factory floor.
Step 2: Pressure-Test the Process
We analyze each motion like a flowline: where is it breaking? What’s missing? Which steps are fuzzy, manual, or poorly defined?
Step 3: Define the Growth Formula
For each core motion, we define its growth formula — the repeatable unit of revenue. That means channel, team, activity, conversion path, and outcome.
Step 4: Identify Friction
We zoom in on the drop-offs, slowdowns, and bottlenecks — and build playbooks to fix them. This is where roles, messaging, tech, or process design all get rebuilt.
Step 5: Operationalize & Tune
We implement new rituals, dashboards, and handoffs to ensure the system runs — with signal, speed, and accountability.
Step 6: Expand What Works
Once you have one working motion, we scale it. Or launch the next one — based on real traction.
Discover your GTM Formula
We don’t just tell you what’s broken — we help you build what works. Step by step. Block by block. Play by play.
Together, we’ll discover your GTM formula, your revenue engine, and the operating system that drives scale — all tailored to your product, your team, and your growth stage.
Get in touch
Let's talk Go-To-Market and opportunities for growth.
Find a timeslot that works for you or email adrian@gtm.company