The Go To Market Advisory Pass
An annual pass for Nordic SaaS teams who want expert eyes, sharp answers, and strategic firepower on speed dial — without hiring a €100K+ senior
First principles advisory
The Advisory Pass is a 12-month partnership for founders and commercial teams who are still in the messy middle — somewhere between early traction and true product-market fit. You’ve built something people want, but scaling it is another question entirely.
This is where most go-to-market mistakes happen: too many motions, too little demand, and no system to connect it all. The Advisory Pass is designed to bring clarity and momentum before you hire too fast, burn cash, or lose focus.
You’ll work directly with Adrian Søbyskogen — a GTM operator with deep experience helping early-stage startups navigate these exact inflection points. It’s high-context, high-candor, and designed for one thing: building a GTM system that actually works.
About Adrian Søbyskogen
Global best prospecting BDM at Gartner
Co-founder Documaster and led early Go-To-Market strategy
Trained 200+ professionals in Go-To-Market at Telenor
Founder of CompEdge - pioneering digital Go-To-Market strategies
Directed & Produced a 100-episode business documentary series
Host of two commercially successful storytelling podcasts
Keynote speaker across Norway
Co-founder & Investor Ankerdb.com
Advised & Consulted 100+ startups on brand, marketing & sales
10.8 Hcp Season 2024 (in case you want to talk golf free of charge)
What’s included and pricing
Advisory pass features & benefits | Advisory pass Essentials | Advisory pass Executive |
|---|---|---|
Expert Advisory Expertise on demand – real time guidance to solve critical GTM challenges by booking unlimited 1-1 with Adrian | ||
Quarterly strategic workshops Tailored to your company’s goals and Go-To-Market model | ||
Research library Full access to The Go To Market Company research library and templates, including 7-stories, Be Relevant. Now. STRIKE and more. | ||
Certification Enroll two team members to be certified in The Go To Market Company’s several programs | ||
Recruitment & Onboarding Use The Go To Market Company for candicate profiling, interviews and/or onboarding process for new GTM hires | ||
Fractional Creative Director For a selection of your yearly brand & marketing projects Adrian will act as either lead or co-lead together with your CMO | ||
Pricing per year One primary person will be the main contact for the services and must facilitate all advisory sessions | €14,500/year | €23,900/year |
Get in touch
Let's talk Go-To-Market and opportunities for growth.
Find a timeslot that works for you or email adrian@gtm.company